With a favorable location and diverse natural and cultural resources, Phu Quoc city of Kien Giang province has immense potential for tourism development. Phu Quoc is one of the localities with the biggest number of tourist arrivals and the highest revenue from tourism in the Mekong Delta. However, due to the impact of the Covid-19 pandemic, Phu Quoc tourism faces many difficulties in implementing the pre-set plans. Using a systematic review of the literature to synthesize the information dealing with tourism resources, impacts of Covid-19 pandemic on tourism performance and recovery plans of local authorities, the article analyzes the potential and current status of tourism development of Phu Quoc. Interviews with researchers and travel agencies’ representatives also add some ideas to the proposals for the orientation of tourism development in the new context. Integration to regional and international market, promotion of regional interlinkage and travel demands and new trends of tourism are crucial factors recommended for the development of tourism on Phu Quoc island. Key words: Marine and island tourism, Phu Quoc tourism, Post-Covid-19 tourism

Tourism is one of the strengths of Phu Yen province. This study was conducted the method of aseessing the potential and exploition value of in a tourist and recreational context in Tuy Hoa City. This potential was explored throughout a range of criteria in terms of aesthetic, scientific, historical, economic values, degree and modality of exploitation. The results showed that the score of tourism potential value in Tuy Hoa City is quite average at 0.5 points. However, the score of tourism exploitation capacity in Tuy Hoa city is at a low level of only 0.36 points. That means Tuy Hoa City has not yet exploited the inherent tourism potentials to promote tourism development in the locality.

This paper presents a Quantified SWOT (Strengths, Weaknesses, Opportunities and Threats) analytical method and an analytical hierarchy process method which provides more detailed and quantified information on tourism potential in Tuy Hoa city. Quantified SWOT analysis was used to assess the competing strength of Tuy Hoa’s tourism potential with other places. The results of the study presented that Tuy Hoa city has many advantages of beautiful natural landscapes, nature, rivers and mountains. The results of the comparing value of internal and external factors of Tuy Hoa’s tourism potential indicated it under high competitive pressure from neighbor destinations such as Phan Thiet, Hue, Nha Trang and Da Nang. Tuy Hoa’s tourism potential was lower than that of neighbor cities but it has more attractive tourism features.